The Distributor Behind the Curtain
Rajesh manages 14 markets from Dubai. His management tool? One Excel file with quarterly orders. He suspects a lot of things. He does not know much.
Read the insightInsights
Each insight describes a real situation — anonymized but recognizable. If you manage international markets, you may see yourself in one of them.
The Partner Nobody Dared to Challenge
For thirty years, the Moretti family distributed European confectionery across Canada. The market grew 8%. His brand grew 0.3%. How do you challenge a thirty-year relationship?
Read the insightThe Factory That Couldn't Sleep
Pierre-Antoine inherited a factory running at 60% capacity. His team says the answer is Africa. The data says the growth is in the three retail chains next door.
Read the insightThe Invisible Transition
23 markets. 2 people. The local teams were let go. The markets didn't disappear. Stefan sits in Geneva looking at a dashboard of red flags with no levers to pull.
Read the insightAhmad's Turn
His grandfather built the company. His father maintained it. Now Ahmad has the keys — and a stable, stagnant business where nobody sees a reason to change.
Read the insightThe Brand Nobody Knew How to Raise
The acquisition was celebrated at HQ. Then Laetitia got a call: 'The brand is in your portfolio now. The previous team has been let go. Here's the brand book. Good luck.
Read the insightThe Brand That Outgrew Its Borders
Their sponge was reinventing French retail. Distributors from five countries were calling. Claire had little idea how to turn them into a sustainable business.
Read the insightThe Recycler Who Couldn't Sell
Thomas had the solution every FMCG needed. The legislation was there. The demand was there. He just couldn't get past the first meeting.
Read the insightThe Machine That Was Never Built
Marc inherited 85 markets, 8 people, and four years of flat revenue. He understood the numbers. He had no idea what was underneath them.
Read the insight