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About us


Act as a catalyst to drive brands & solutions towards a more inclusive and sustainable world

Seedgrowth purpose
Seedgrowth mission


Seedgrowth’s mission is to support innovative CPG brands and develop them internationally

Why we exist

We support companies to address the following needs:

    • Their desire to expand their business footprint globally while managing the geopolitical and macro-economics dynamics
    • Their willingness to go from physical stores to omnichannel or reversely
    • Their lack of resources, capability or agility to meet growth aspirations
    • Their needs as ESG* enterprise to embrace social and environmental concerns

* ESG for an enterprise can be described as a set of practices (policies, procedures, metrics, etc.) that organisations implement to limit negative impact or enhance positive impact on the environment, society, and governance bodies

What we offer

Meet the team and its values

Thanks to our vast experience in FMCG / CPG and within Retail environment, both at strategic and operational level, we perfectly understand the key drivers dynamics and know exactly what is needed for a successful international expansion of your Brand(s).

We have the expertise and agility to address the consumer & shopper challenges

Seedgrowth values:

seedgrowth amaury marchandise

Amaury Marchandise

Founder and Managing Director

Amaury is an experienced commercial leader, with 20 years experience in Procter & Gamble. His passion lies in building on brand and people strengths, defining the winning commercial strategies, creating the appropriate route to markets (direct or through distributors, Offline, Online or Omni-channel), and designing the adequate resources, capabilities & processes to deliver challenging goals and explore new business opportunities.


seedgrowth amaury janssen

Amaury Janssen


Amaury is a well-rounded business leader with diverse experiences in retail environment (>12 years with Ahold Delhaize) and CPG industry (developing progressive natural brands on the European market).
Amaury brings to the table his deep expertise in the retail and manufactured-goods business, understanding of trade requirements, and great connections with the European retailers


seedgrowth nicolas thiébaut

Nicolas Thiébaut


Nicolas is a purpose driven, energetic and strategic global commercial director building on 24 years of FMCG experience (P&G, Kellogg).
Results driven with proven track record of innovation launches (from design to implementation) across multiple channels (Retail, eCommerce, Discount, Food service, Travel, Vending), categories (Food and non Food) and geographies. Strong passion for transforming small and large businesses whilst driving sustainable top and bottom-line growth.


Mikhail Olyukov

Mikhail Olyukov


Mikhail is an experienced sales and category leader with almost 20 years of experience in Gillette and P&G.

He is an expert in distributor capabilities growth and G2M strategy developing/execution (both in FMCG and SDA categories), always showing a remarkable passion to achieve business objectives under any external and unpredictable circumstances.


Issa Mze

Issa Mze

Account Manager

Issa holds a bachelor’s degree in film production and enriches his experience in project management related to accessibility. He is very active in non-profit associations.



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