About us
Purpose
Act as a catalyst to drive brands & solutions towards a more inclusive and sustainable world
Mission
Seedgrowth’s mission is to support innovative CPG brands and develop them internationally
Why we exist
We support companies to address the following needs:
- Their desire to expand their business footprint globally while managing the geopolitical and macro-economics dynamics
- Their willingness to go from physical stores to omnichannel or reversely
- Their lack of resources, capability or agility to meet growth aspirations
- Their needs as ESG* enterprise to embrace social and environmental concerns
* ESG for an enterprise can be described as a set of practices (policies, procedures, metrics, etc.) that organisations implement to limit negative impact or enhance positive impact on the environment, society, and governance bodies
What we offer
Meet the team and its values
Thanks to our vast experience in FMCG / CPG and within Retail environment, both at strategic and operational level, we perfectly understand the key drivers dynamics and know exactly what is needed for a successful international expansion of your Brand(s).
We have the expertise and agility to address the consumer & shopper challenges
Seedgrowth values:
- Agility
- Curiosity
- Sustainability
- Partnership
- Positive impact
Amaury Marchandise
Founder and Managing Director
Amaury is an experienced commercial leader, with 20 years experience in Procter & Gamble. His passion lies in building on brand and people strengths, defining the winning commercial strategies, creating the appropriate route to markets (direct or through distributors, Offline, Online or Omni-channel), and designing the adequate resources, capabilities & processes to deliver challenging goals and explore new business opportunities.
Marchandise.a[AT]seedgrowth.eu
Amaury Janssen
Co-founder
Amaury is a well-rounded business leader with diverse experiences in retail environment (>12 years with Ahold Delhaize) and CPG industry (developing progressive natural brands on the European market).
Amaury brings to the table his deep expertise in the retail and manufactured-goods business, understanding of trade requirements, and great connections with the European retailers
Janssen.a[AT]seedgrowth.eu
Nicolas Thiébaut
Co-founder
Nicolas is a purpose driven, energetic and strategic global commercial director building on 24 years of FMCG experience (P&G, Kellogg).
Results driven with proven track record of innovation launches (from design to implementation) across multiple channels (Retail, eCommerce, Discount, Food service, Travel, Vending), categories (Food and non Food) and geographies. Strong passion for transforming small and large businesses whilst driving sustainable top and bottom-line growth.
Thiebaut.n[AT]seedgrowth.eu
Mikhail Olyukov
Partner
Mikhail is an experienced sales and category leader with almost 20 years of experience in Gillette and P&G.
He is an expert in distributor capabilities growth and G2M strategy developing/execution (both in FMCG and SDA categories), always showing a remarkable passion to achieve business objectives under any external and unpredictable circumstances.
olyukov.m[AT]seedgrowth.eu
Issa Mze
Account Manager
Issa holds a bachelor’s degree in film production and enriches his experience in project management related to accessibility. He is very active in non-profit associations.
issa[AT]seedgrowth.eu
Partners
